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Ben & Jerry"s, the inside scoop how two real guys built a business with social conscience and a sense of humor by Fred Lager

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Published by Crown Publishers in New York .
Written in English

Subjects:

Places:

  • Vermont,
  • Vermont.

Subjects:

  • Cohen, Ben,
  • Greenfield, Jerry,
  • Ben & Jerry"s (Firm) -- History,
  • Businesspeople -- Vermont -- Biography,
  • Ice cream industry -- Vermont,
  • Social responsibility of business -- Vermont

Book details:

Edition Notes

Includes index.

Other titlesBen and Jerry"s, the inside scoop.
StatementFred "Chico" Lager.
Classifications
LC ClassificationsHD9281.U53 V558 1994
The Physical Object
Paginationxiv, 242 p., [16] p. of plates :
Number of Pages242
ID Numbers
Open LibraryOL1427990M
ISBN 100517597160
LC Control Number93039176

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  This book traces the inside story of how Ben & Jerry’s evolved from a start-up to a leading, publicly-listed company, yet retained Ben and Jerry’s original vision and remained one of the most innovative, progressive and socially responsible businesses in the world.   Start your review of Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor /5.   Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor. Fred Lager. New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream /5(2). In , with a total investment of $12,, Ben Cohen and Jerry Greenfield opened a homemade ice cream parlor in an abandoned gas station in Burlington, Vermont, and set out to serve the best ice cream they could make. Less than fifteen years later, Ben & Jerry's has grown into a national phenomenon, with annual sales of over $ Ben & Jerry's wasn't just another success story 4/5(1).

  As usual Ben & Jerry’s is meant to be eaten sparingly as it contains calories per 2/3 cup serving. There are 24 grams of fat, milligrams of sodium and 31 grams of sugar, so enjoy in. In Ben & Jerry's: The Inside Scoop, Fred "Chico" Lager tells his own experiences creating this brilliant business. Indeed, in less than 15 years, Ben & Jerry's grew from an ice cream parlor in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $ million. In , Ben & Jerry's: The Inside Scoop, written by Fred "Chico" Lager, former CEO of Ben & Jerry's Ice Cream, was published. The book tracks the history of how Ben & Jerry's Ice Cream got started. The book focuses on "How Two Real Guys Built a Business with a . For those of you that haven’t read Chico Lager’s book, Ben & Jerry’s: the Inside Scoop, you really should. The description of the gas station will further reinforce the notion of how amazing Jerry and Ben were to actually make a go of it. I was living in the Middlebury area when the Gas Station was open.

Ben & Jerry’s: The Inside Scoop Book Summary $ – $ Find out how 2 men with no business background and $12, investment built a global company that stayed true to their values of fun and social-responsibility! See more details below.   Book Report: Ben & Jerry’s: The Inside Scoop (Part 2) Published in , this book was written by Fred “Chico” Lager, the man who became the company’s first general manager in More than just a dry history lesson, this is an entertaining read written from someone on the inside. About Ben & Jerry’s: The Inside Scoop “Deftly and compassionately captures [Ben’s] genius in all its entrepreneurial splendor This tale will keep you entertained.”– New York Times Book Review. A former CEO of Ben & Jerry’s tells how two ’60s holdovers built a single ice cream store into one of America’s hottest companies. Lee "Ben & Jerry's: The Inside Scoop How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor" por Fred Lager disponible en Rakuten Kobo. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor This tale will keep you entert 5/5.